
GP/NAV and AX: Post upgrade analysis of cost savings and performance
The most expensive ERP decision is not the one you make; it is the one you postpone. For over two decades, Enterprise Resource Planning (ERP...
A quiet revolution is happening in enterprise CRM. While Salesforce continues to dominate headlines, boardrooms are having different conversations. IT leaders are questioning whether their CRM investment truly serves their business goals or if it has become an expensive maintenance burden. The numbers tell the story: Dynamics 365 implementations have grown 300% year-over-year. Beyond features, it is about freedom, cost control, and strategic alignment with existing technology investments.
The pattern is remarkably consistent. Companies start with Salesforce because it is the “obvious choice.” It is a market leader with a proven track record and an impressive demo. The initial implementation goes well enough. Users adapt, processes get digitized, and leadership feels good about modernizing their sales operations.
Then reality sets in.
The cybersecurity services we partnered with started with a straightforward Salesforce deployment for their 50-person sales team. Within three years, they were managing 12 separate Salesforce instances across different business units, each requiring its licensing, customization, and maintenance. The original $5,000 monthly investment had mushroomed into a $35,000 recurring expense, not including the dedicated admin they hired just to keep everything running.
“We were not just paying for software anymore,” their IT director explained. “We were paying for complexity.”
This is not unique. Salesforce’s modular approach means that essential features, such as advanced analytics, forecasting, and AI insights, are often available as expensive add-ons. What starts as a reasonable CRM investment quickly becomes a costly ecosystem where every business need triggers another licensing conversation.
Platform | Base Subscription (per user/month) | AI / Analytics Add‑Ons | Storage and Integration Inclusions | Estimated Total Cost |
Salesforce Sales Cloud Enterprise + Einstein analytics & conversation insights | ~$150 + $50 +$70 = ~US $270 to 320 | Einstein analytics & conversation insights billed separately | Standard storage; connectors incur extra cost | ~US $300+ per user/month |
Microsoft Dynamics 365 Sales – Enterprise | ~$95/user/month (includes lead scoring, forecasting, unlimited integrations) | Included (Copilot and analytics) | 10× file storage; native Microsoft integration included | ~US $95 to 115/user/month (approx. 35 to 70% lower) |
A company struggled with dynamic pricing and complex quoting workflows in event management. They had built an intricate web of Salesforce integrations built into their accounting system, marketing automation platform, customer support system, and business intelligence tools. Each integration required custom development, ongoing maintenance, and considerable hope during every system update.
When they moved to Dynamics 365, their CRM integrated natively with Outlook, Teams, Power BI, and their existing Microsoft infrastructure, eliminating the need for extra connectors or patch jobs. Updates stopped breaking connections, and integration costs disappeared.
The real game-changer? Copilot for Sales, which provides AI-driven insights directly within their existing workflow, not as another expensive add-on, but as part of the platform. Their sales team now receives intelligent recommendations, automated data entry, and predictive analytics without needing to switch contexts or learn new interfaces.
The post-acquisition scenario hits particularly close to home. When companies merge or acquire new business units, they often inherit multiple CRM systems. One manufacturing client found itself managing four different Salesforce instances, two custom-built systems, and a legacy database, all of which were trying to tell the same customer story.
Consolidating everything into Dynamics 365 not only reduced licensing costs by 40% but also simplified operations and improved productivity. It gave them something they had never had before: a single source of truth for customer data, unified reporting across all business units, and the ability to spot cross-selling opportunities that were previously invisible in their fragmented system landscape.
The implementation took six months, but the business impact was immediate. Sales cycles were shortened because reps had complete customer histories. Marketing campaigns became more targeted because they could see the whole customer journey. Leadership finally had reliable forecasting because data was not trapped in silos.
Domain | Salesforce (Your Doc Reference) | Dynamics 365 (Competitors Feature Highlights) |
Customization | Narrative on rebuild logic and Power Automate | No‑code or .NET scripting, reusable Power Platform tools, faster built-in workflows, less proprietary code. |
Integration | Mentions native Microsoft apps | Offices 365, Teams, SharePoint, Power BI native; no connectors needed. |
Cost | Case anecdotes on licensing cost escalation | Detailed per-user rate comparison, bundles, storage benefits. |
Support and Resources | Change management briefly discussed | Wide partner network, flexible billing by partner, ecosystem support. |
There is an elephant in the room that needs to be addressed: migration risk. Most Salesforce to Dynamics 365 migrations hit the same four roadblocks. With the right strategy, each one becomes manageable, and often, an opportunity for improvement.
1. Messy, inconsistent data
After years in Salesforce, data tends to become cluttered, containing duplicates, missing fields, and inconsistent formatting.
A structured pre-migration audit and cleanup, using tools like KingswaySoft, Rapidi, and Microsoft FastTrack, ensures that what goes into Dynamics is cleaner and more reliable than what came out.
2. Heavy Salesforce customizations
Custom Apex code and niche workflows can raise concerns about what will be lost in the move.
The answer is to prioritize. High-value processes are rebuilt in Dynamics using Power Automate or custom plug-ins. Often, half the legacy logic can be retired without losing functionality.
3. Resistance to change
User pushback is a top reason CRM projects underperform.
Change management begins early, involving the identification of champions, user involvement in the UAT process, and hands-on coaching. The bonus: Dynamics 365 resembles familiar Microsoft tools, which eases the transition.
4. Complex integrations
Many systems rely on Salesforce connections, including ERPs, billing platforms, and in-house tools.
Upfront integration mapping and scalable design using Azure Logic Apps or Power Platform ensure everything works as expected. Nothing touches production without complete pilot testing.
Our team begins with a thorough audit of your Salesforce environment, including data models, license tiers, integrations, and custom workflows. This sets clear migration goals, such as reducing costs, speeding up reporting, and consolidating systems.
Test migrations are run in sandbox environments using real, scoped data, typically contacts, leads, and opportunities. The team handles cleansing, mapping, and validation to ensure structure and workflows perform as expected. Issues are addressed before they reach production.
The rollout is phased by team or region to avoid disruption. Salesforce remains active where needed until Dynamics 365 is fully configured and adopted. This staged approach maintains steady operations and ensures smooth user transitions.
Your business logic is rebuilt within Dynamics 365—from workflows and automations to UI components. Our team also sets up and tests integrations with Microsoft applications, such as Outlook, Teams, and SharePoint, to ensure seamless productivity.
Production migration is executed with systems running in parallel for a brief period to ensure safety and validation. Post-launch, the team remains engaged, refining dashboards, workflows, and automations based on real-world usage and evolving business needs.
CRM platform decisions are not only about comparing feature lists; they are about strategic alignment with business goals. Dynamics 365 resonates with enterprise teams because it integrates with tools they already use, scales without exponential cost increases, and adapts to business needs without requiring an army of specialists.
When every technology investment faces scrutiny, platforms that deliver multiple capabilities at predictable costs have clear advantages over solutions that charge for essential functionality on a per-use basis. Unlike pay-per-use CRM models that penalize growth, Dynamics 365 offers predictable licensing across CRM, ERP, and field service capabilities.
More importantly, Dynamics 365 grows with businesses, rather than constraining them. The platform’s flexibility enables companies to adapt workflows, add capabilities, and integrate new systems without requiring architectural overhauls or vendor negotiations.
If you are questioning whether your current CRM investment serves your business goals, you are asking the right questions. A strategic platform assessment can reveal opportunities for cost savings, operational simplification, and better business outcomes.
LevelShift is a certified Microsoft Solutions Partner that helps organizations rethink CRM as a growth enabler. Whether you are dealing with disconnected tools, outdated workflows, or sluggish reporting, our team brings clarity and direction. With our On-Demand Services model, you only pay for the hours you use, with no retainers or long-term contracts.
Let us explore your current challenges and identify the most effective next step, whether that’s migrating, optimizing, or maintaining the status quo.
Q1: What are typical Salesforce vs Dynamics 365 licensing costs?
A1: Salesforce Enterprise with analytics add-ons can cost ~$300/user/month. Dynamics 365 Sales Enterprise averages $95 to 115/user/month with more included features and storage.
Q2: What integration tools are used during migration?
A2: Tools like KingswaySoft, Rapidi, Azure Logic Apps, and Microsoft FastTrack are used for data pipelines and integration mapping.
Q3: How long does a migration typically take?
A3: Phased migrations, starting with audit and pilot and deploying by wave, usually take 4–6 months (as in your implementation case).
Q4: What frameworks ensure business continuity during migration?
A4: Proven frameworks like “Success by Design” guide structured discovery, pilot deployment, phased rollout, and post-go-live optimization.
Q5: Will I lose custom Salesforce functionality?
A5: High-value logic can be rebuilt using Power Automate or plug-ins. Many legacy workflows can be retired or improved upon.
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