Cookie Policy
This Cookie Policy explains how LevelShift uses cookies, pixels, tags, scripts, web beacons, local storage, and similar tracking technologies on LevelShift.com and related web pages.
This Cookie Policy should be read together with our Privacy Policy. It explains what types of tracking technologies we use, why we use them, what third-party platforms may receive data, and how website visitors can manage their cookie preferences.
Cookies are small text files placed on your browser or device when you visit a website. Similar technologies, such as pixels, tags, scripts, web beacons, and local storage, may also be used to recognize a browser or device, measure website activity, support marketing and analytics, improve website performance, and understand visitor engagement.
Some cookies are necessary for the website to function properly. Others are used only based on your cookie preferences and where required by applicable law.
LevelShift may use cookies and similar technologies for the following purposes:
These cookies are required for the website to function properly. They may support core website functionality, security, page navigation, consent preference storage, and access to website features.
Strictly necessary cookies cannot usually be disabled through the cookie preference tool because they are required for the website to operate.
Analytics and performance cookies help us understand how visitors use our website and how our pages perform.
We use Google Analytics 4 (GA4) and Vercel Insights to measure website traffic, page views, visitor engagement, traffic sources, landing pages, device/browser information, approximate geography, scroll depth, CTA clicks, and other website interaction events.
This information helps us understand website performance, improve content, evaluate marketing effectiveness, and enhance the user experience.
Advertising and retargeting cookies help us measure advertising performance, track conversions, understand campaign effectiveness, and support retargeting or remarketing activities.
We may use advertising and conversion tracking tools such as:
These tools may collect information such as page visits, referral source, ad click identifiers, conversion events, browser/device information, and website interaction activity. This information may be shared with the relevant advertising platforms to measure campaign performance, optimize advertising campaigns, and support audience or retargeting activities where permitted.
We may use Salesforce Account Engagement / Pardot tracking technologies to understand visitor activity and form engagement on our website.
Pardot tracking may help us understand page visits, form views, form submissions, visitor sessions, campaign engagement, and interactions with marketing content. Where a visitor submits a form or otherwise identifies themselves, website activity may be associated with that visitor or prospect record in our marketing automation and CRM systems.
We use this information to manage marketing campaigns, understand content engagement, and support relevant follow-up.
We may use visitor identification and sales intelligence tools such as Dealfront / Leadfeeder and Apollo.io Website Visitor Tracker to better understand business interest in our website.
These tools may help us identify companies or business accounts that visit our website, understand which pages are visited, evaluate engagement trends, and support relevant sales and marketing follow-up.
These tools may process data such as IP address, company-matching information, visited pages, referrer/source data, browser/device information, timestamps, and website interaction activity. Depending on the platform configuration and available matching data, these tools may provide company-level insights and, where permitted, business contact-level insights based on their own databases and matching logic.
We use these tools for B2B website analytics, account identification, sales intelligence, and marketing follow-up purposes.
We may use Microsoft Clarity to understand how visitors interact with our website and to improve website usability, content experience, and page performance.
Microsoft Clarity may collect behavior analytics data such as page interactions, clicks, scrolling behavior, navigation patterns, browser/device information, and session-level activity. Clarity may also provide heatmaps and session replay-style recordings that help us understand how users interact with website pages.
We do not intentionally use Microsoft Clarity to collect sensitive personal information, passwords, payment information, confidential information, or the contents of private communications. Where Microsoft Clarity is used, masking and suppression settings should be configured to reduce the risk of capturing sensitive form fields, user-entered content, or other confidential information.
Microsoft Clarity should only be activated after the relevant Session Replay, UX Analytics, or Behavior Analytics consent category is accepted, where consent is required.
Some pages may include embedded content such as videos, forms, or third-party widgets. These third parties may set cookies or similar technologies when you interact with their content.
For example, embedded videos may set cookies related to video playback, preferences, analytics, or advertising, depending on the third-party provider, your browser settings, and your cookie choices.
| Category | Purpose | Examples of Tools |
|---|---|---|
| Strictly Necessary | Website functionality, security, page navigation, and consent preference storage | Consent management platform, security/site functionality tools |
| Analytics / Performance | Website traffic, engagement, page performance, and event reporting | Google Analytics 4, Vercel Insights |
| Advertising / Retargeting | Ad measurement, conversion tracking, campaign optimization, and remarketing | Google Ads, Microsoft Ads / Bing Ads, Microsoft UET, LinkedIn Insight Tag |
| Marketing Automation | Visitor activity tracking, form tracking, campaign engagement, and prospect activity | Salesforce Account Engagement / Pardot |
| Visitor Identification / Sales Intelligence | Company/account identification, business interest tracking, and sales intelligence | Dealfront / Leadfeeder, Apollo.io Website Visitor Tracker |
| Session Replay / UX Analytics | Behavior analytics, heatmaps, session replay-style analysis, and usability improvement | Microsoft Clarity |
| Embedded Media | Video playback, embedded content, and related analytics or advertising where applicable | YouTube or other embedded media providers |
The exact cookies and storage technologies used may vary based on your location, browser settings, consent choices, and the pages you visit.
| Provider / Tool | Category | Purpose | Possible Data Collected or Processed |
|---|---|---|---|
| Google Analytics 4 | Analytics / Performance | Website traffic, engagement, event reporting, and page performance analysis | Page URL, page title, referrer, browser/device data, approximate geography, session data, and event interactions |
| Google Ads Conversion Tracking | Advertising / Retargeting | Conversion measurement, campaign optimization, and ad attribution | Ad click identifiers, conversion events, page activity, and browser/device data |
| Microsoft Ads / Bing Ads Conversion Tracking | Advertising / Retargeting | Conversion tracking and campaign performance measurement | Ad click data, conversion events, page activity, and browser/device data |
| Microsoft Universal Event Tracking (UET) | Advertising / Retargeting | Conversion tracking, audience measurement, and remarketing | Page visits, events, conversion activity, and browser/device data |
| LinkedIn Insight Tag | Advertising / Retargeting | Campaign measurement, retargeting, and audience insights | Page visits, ad interactions, browser/device data, and conversion events |
| Salesforce Account Engagement / Pardot | Marketing Automation | Visitor activity tracking, form tracking, and campaign engagement | Page visits, form views/submissions, visitor/prospect activity, and campaign interactions |
| Dealfront / Leadfeeder | Visitor Identification / Sales Intelligence | Company-level website visitor identification, account engagement analysis, and sales/marketing follow-up | IP address, company-matching data, visited pages, referrer/source data, timestamps, browser/device data, and website interaction activity |
| Apollo.io Website Visitor Tracker | Visitor Identification / Sales Intelligence | Company or business visitor identification, account engagement analysis, and sales/marketing follow-up | IP address, company/account matching data, visited pages, referrer/source data, timestamps, browser/device data, website interaction activity, and where configured/permitted, business contact-level insights |
| Microsoft Clarity | Session Replay / UX Analytics | Website behavior analytics, heatmaps, session replay-style analysis, and usability improvement | Clicks, scrolls, navigation patterns, page interactions, session behavior, browser/device data, and pseudonymous identifiers used to connect interaction data |
| Embedded Media Providers | Embedded Media | Video playback, embedded content functionality, and related analytics or advertising where applicable | Video interaction data, playback preferences, device/browser data, and advertising cookies where applicable |
We use Google Analytics 4 to understand website performance and engagement. GA4 may collect standard analytics data such as page URL, page title, referrer, device/browser information, approximate geography, session information, and event-level interactions.
We may also configure custom website events through Google Tag Manager, such as scroll depth, CTA clicks, form-related events, AI widget interactions, and other defined engagement actions.
We do not intend to send personally identifiable information such as email addresses, phone numbers, names, company names entered in forms, form field values, typed text, CRM IDs, or sensitive personal information to Google Analytics. We review our analytics configuration to reduce the risk of such information being transmitted.
We may use Google Tag Manager to manage and deploy website tags, pixels, and scripts. Google Tag Manager helps us control when different tools load and may be used to manage tag behavior based on user consent choices.
Non-essential tags should not fire unless the relevant consent category has been accepted.
When you visit our website, you may be presented with a cookie consent banner or preference center. Depending on your location and applicable requirements, you may be able to:
Where consent is required, non-essential cookies and tracking technologies should only be activated after the relevant consent category is accepted.
You can update your preferences at any time by using the Cookie Preferences link available on our website.
Cookie Preference Center
Use the Cookie Preferences link on our website to accept, reject, or modify your cookie choices.
Browser Settings
Most browsers allow you to remove, block, or manage cookies through browser settings. If you block cookies, some website features may not work as intended.
Platform-Level Controls
You may also manage advertising and analytics preferences directly through certain third-party platforms, such as Google, Microsoft, LinkedIn, Salesforce, and other providers, where those controls are available.
Privacy Rights and Opt-Out Choices
Depending on your location, you may have additional privacy rights, including the right to opt out of certain data sharing, targeted advertising, or sale/sharing of personal information where applicable. Please refer to our Privacy Policy for more information about your privacy rights and how to exercise them.
We may update this Cookie Policy from time to time to reflect changes in our website, tracking technologies, legal requirements, or business practices.
When we update this Cookie Policy, we will revise the "Last Updated" date above. Changes become effective when posted on this page.
If you have questions about this Cookie Policy or our use of cookies and tracking technologies, please contact us at:
LevelShift
5 Corporate Park, Suite #140
Irvine, CA 92606
Email: info@levelshift.com
Phone: 949-620-1643