Are you planning to invest in Pardot? Great choice. It is the most comprehensive B2B marketing automation tool out there. But every major decision smuggles in loads of questions.
Technology alone is never enough. Even the most amazing space-age marvel of efficiency needs to be tailored to get the most value out of it.
If you are planning to implement Pardot, we have an answer (well, almost) to the most important of questions: How much does Pardot cost?
First things first. Let’s have a look at Pardot pricing packages.
Salesforce Pardot offers four marketing automation plans, starting from $1,250 per month with almost 10,000 contacts database available for your entire marketing cycle..
Let us walk you through a table that covers Pardot pricing plans and their feature differentiations.
| Growth | Plus | Advanced | Premium | |
| Monthly | $1,250 | $2,750 | $4,400 | $15,000 |
| Annual Bill | $15k | $30k | $48k | $180k |
| Contacts | 10K | 10K | 10K | 75K |
| Additional Contacts | $50/user/m | $50/user/m | $50/user/m | $50/user/m |
| SEO Keyword Monitoring | 100 | 250 | 1,000 | 1,000 |
| Custom user access & roles | No | Costs: $500/m | Yes | Yes |
| Files Hosting Support Limit | 100MB | 500MB | 10GB | 10GB/m |
| Competitor Monitoring | 10 | 25 | 100 | 100 |
| API Integrated Calls/day | – | 25,000 | 1,00,000 | 1,00,000 |
| Custom Object Integration | Not available | Cost extra: $400/m | Included | Included |
| B2B Marketing Analytical Plus | Not available | Costs: $3,000/user/m | Costs: $3,000/user/m | Available |
| Salesforce Engage | $50/user/m | $50/user/m | $50/user/m | $50/user/m |
| Engagement History Dashboard | 5 | 10 | 20 | 20 |
| Marketing ROI Features | Basic features | All Features | All Features | All Features |
Before we get into the details, let us look at the different factors that can affect pricing.
Note: The prices listed do not reflect LevelShift’ pricing packages. They are industry estimates.
This is recommended for companies that are just getting started in the marketing automation game and don’t require advanced customization or complex integrations. If you’re taking the first step and require only core Pardot setup, this is the best option.
A basic implementation plan usually covers:
It usually falls under the price range of $2000 to $7000.
Want to achieve early success with Pardot? Has your business outgrown off-the-shelf solutions? This is the ideal implementation plan. It covers a lot of ground and works great for businesses that are looking to reengineer their current processes and turbocharge marketing efforts.
The standard plan usually falls under the price range of $5000 to $9000.
What if Salesforce was built from the ground up to meet your business objectives? The premium/advanced Pardot implementation pricing plan is for companies that handle large volumes of data, have an extensive customer base, and require advanced personalization options and highly customized configurations.
The price is upwards of $8000.
Want to receive an accurate Pardot implementation cost breakdown based on your business needs? Request for a custom quote today. No hidden costs or fine print.
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1. What is a Pardot implementation?
It is the process of setting up and configuring Pardot by analyzing the marketing goals, customizing Pardot to meet specific needs, migrating data from external systems, integration setup, and offering the required training.
2. How much does Pardot implementation cost?
The basic implementation package costs between $2000 to $7000, standard plan usually falls under the price range of $5000 to $9000, and Premium Pardot is upwards of $8000.
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