On-Demand Webinar
From Fragmented Data to AI-Ready Operations
How Cornell Lab of Ornithology Built an AI-Ready Data Foundation.
Webinar Overview
Cornell Lab of Ornithology runs one of the largest citizen-science operations in the world: 8 petabytes of scientific and public-contributed data, millions of contributors through eBird, Merlin, and Birds of the World, and one of the largest bird-sound archives on earth. Turning that into an AI-ready data foundation is a genuinely hard problem — one most data and analytics leaders will recognize immediately, just at a different scale.
In this on-demand conversation, Forrester VP & Principal Analyst Charles Betz sits down with Cornell Lab CTO Ananda Paramasivam and LevelShift's Selva Pandian to unpack how Cornell Lab unified data across five business units, what “AI-ready operations” actually means in practice, and why data quality — not model sophistication — is still the top blocker to enterprise AI.
Presented By
Selva Pandian
Managing Director & Head of Cloud Practice, LevelShift
Charles Betz
VP & Principal Analyst, Forrester
Ananda Paramasivam
CTO, Cornell Lab of Ornithology
Webinar Agenda
The Mission: Birds as a Gateway to Nature
How one of the world's largest citizen-science operations turns bird sightings into global research and conservation impact.
Key takeaway
Learn how Cornell Lab uses platforms like eBird and Merlin to turn millions of individual observations into a global scientific and conservation resource.
From Oracle to Ornithology
A Fortune 500 technology leader's path from enterprise IT to a mission-driven research organization — and what surprised him most.
Key takeaway
See why enterprise data discipline and mission-driven work aren't opposites — and what it takes to bring them together.
The Fragmented Data Challenge
Inside an 8-petabyte data environment spanning rigorous scientific research and messy, public-contributed observations.
Key takeaway
Understand why petabyte-scale data — structured and unstructured, scientific and public — doesn't automatically add up to AI-ready operations.
Building AI-Ready Operations
How Cornell Lab and LevelShift unified data across five business units into a single Constituent 360 view.
Key takeaway
Learn how a unified data foundation powers personalization without adding more noise for the people it reaches.
Forrester Recognizes LevelShift
Forrester's recent “The Salesforce Consulting Services Landscape” report recognized LevelShift as a trusted partner for Data Cloud and Agentforce AI capabilities — named alongside Accenture and Deloitte.
Key takeaway
Understand what earns third-party recognition for enterprise data and AI work, straight from the analyst who covers the space.
Closing Thoughts & Next Steps
What Forrester and Cornell Lab say organizations should get right first on the road to AI-ready data.
Key takeaway
Walk away with a clear, prioritized starting point for your own data-readiness journey.
Who Is This Webinar For?
Data & Analytics Leaders
CDOs, Heads of Data, BI Leads, and analytics teams driving data unification and AI-readiness initiatives.
IT & Enterprise Architecture Leaders
Architects and Operations Leaders modernizing fragmented systems and evaluating what “AI-ready” really requires.
Nonprofit, Research & Higher-Ed Technology Leaders
CTOs and technology leaders managing mission-critical data at scale, often with limited resources.
Our Key Services
Enterprise Applications — Salesforce
Build unified, AI-ready constituent and customer views on Salesforce Marketing Cloud and beyond.
Learn MoreData Modernization
Unify fragmented, siloed data into a single, governed foundation ready for AI and personalization.
Learn MoreEnterprise Integration
Connect systems across your organization — CRM, commerce, research platforms, and more — into one coherent data flow.
Learn MoreWhy LevelShift
Certified experts
Our team is certified and equipped to help you with end-to-end Agentforce implementation.
Agentforce-ready partner
We are one of the select Agentforce implementation partners.
Pre-built accelerators
LevelShift has pre-built accelerators for different industries and use cases that enable a quick six-week rollout.
Forrester Q4 2025
Spotlighted in the independent Salesforce Consulting Services Landscape for Agentforce expertise.
Ready to make your data AI-ready?
See what a unified, AI-ready data foundation could look like for your organization.
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