Sales Cloud, Manufacturing, Salesforce

A Leading Supplier of Brewing Ingredients Unfolds a Personalized Buying Journey for its Customers by Leveraging the MDQ Feature of Salesforce CPQ

A Leading Supplier of Brewing Ingredients Unfolds a Personalized Buying Journey for its Customers by Leveraging the MDQ Feature of Salesforce CPQ

About the client

The client is a leading supplier of the finest brewing ingredients to craft brewers, winemakers, home fermentation retailers, craft distillers, and cider makers throughout North America.

Solution

  • The MDQ (Multi-Dimensional Quotation) deployment enabled the client to tailor customized quotes for both privileged and regular customers.
  • Streamlined the entire quoting process by configuring price rules that combined custom objects to generate a dynamic and accurate price list.
  • Integrated both US and Canadian currencies into the pricing system for seamless cross-border transactions.

Benefits

  • Achieved a 45% reduction in quoting time, allowing for faster and more efficient deal turnaround.
  • Significantly improved sales team performance through automation and optimized workflows.
  • Delivered a clean, intuitive, and user-friendly configuration experience for seamless operations.
  • Implemented a streamlined guided flow to ensure deals are processed accurately and efficiently.
  • Created a more personalized and engaging experience for customers and buyers, enhancing satisfaction and loyalty.

Technology

Salesforce: Sales Cloud, CPQ

Technologies: Apex, Javascript, Lightning Web Components, Docusign

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