About the client
The client is the largest Sales AI intent data provider for B2B businesses. Their platform depends on accurate, comprehensive company information to power the intent signals their customers rely on.
Client challenges
- The client needed to aggregate business information for two million companies from multiple sources across the internet.
- Information drawn from many sources varied in authenticity, accuracy, and reliability.
- Obsolete and outdated records risked weakening the quality of the intent data built on top of them.
Solution
- We identified and streamlined sources based on authenticity, accuracy, and reliability for aggregating business information.
- We aggregated business data for two million companies into a consistent, structured form.
- We verified and validated obsolete information against the aggregated data to remove gaps and inaccuracies.
- We enriched the records with the required data points to make each company profile more complete and usable.
Benefits
- Trusted source quality: Streamlining sources by authenticity and reliability gave the client a dependable data foundation.
- Complete company profiles: Enrichment with the required data points made the two million company records more comprehensive.
- Higher confidence in intent data: Verified, validated, and enriched data strengthened the intent signals the client delivers to its customers.