About the client
The client offers a crime navigation app that provides a secure and safe way to view and report crimes in a user’s surroundings. The app helps people make informed decisions while traveling or navigating throughout their journey.
Client challenges
- The scale of location data available to uncover these insights was expanding rapidly, driven by the growing number of location-aware consumer devices.
- Capabilities for analysing location and GIS big data were falling behind that growth.
- The client needed this raw, fast-growing data cleansed and structured before it could be turned into reliable crime insights.
Solution
- We compiled and cleansed crime details for the past one year and classified each location using a score-based procedure.
- We identified and tagged major and minor threats within each location to bring structure to the raw data.
- We curated and provided watch lists, organising the data into a clear format to educate and guide users.
- We standardized the data to a geographic level so it was clean, classified, and ready for analysis and alerting based on GPRS movement activity.
Benefits
- Usable big data: Cleansed and curated location data allowed the client to compile, analyze, filter, and visualize results at both broad and granular levels, mapped to geographic location.
- Greater efficiency and coverage: Structured data reduced time to test and lowered costs while widening coverage.
- Higher quality standard: Curation upheld the all-important quality standard of the client’s services and products.