About the client
Client is a leading pharmaceutical company that excels in research and development of groundbreaking pharmaceutical treatments for people with central nervous system (CNS) conditions.
Solution
- Leveraged all Marketing Cloud features to enhance marketing effectiveness
- Focused on engaging the digital generation to drive better outreach
- Accelerated client acquisition through strategic use of digital marketing channels
Benefits
- Auto-filling of data in contracts eliminated 90% of manual input.
- Automated and streamlined the contract expiration and renewal process.
- 47% increase in customer responses and satisfaction.
- The results were immediately felt by the users and leadership as efficiency, quality, and timely renewals all increased.