Marketing Cloud, Technology, Salesforce

IT Client Improves Operational Efficiency and Maximizes Employee Productivity Through Strategic Salesforce Integrations

IT Client Improves Operational Efficiency and Maximizes Employee Productivity Through Strategic Salesforce Integrations

About the client

The client is a leading IT Services company in the US that offers Digital Transformation Services by leveraging Microsoft solutions.

Solution

  • Integrated Salesforce Marketing Cloud with Zoho People and Zoho Projects.
  • Implemented process automation to monitor employee performance.
  • Created Activities in the Automation studio.
  • Designed email templates for email automation.

Benefits

  • 35% increase in employee productivity rate.
  • Deeper insights on employee performance.
  • Improved attendance management and activity analysis.
  • Efficient project management and better transparency.

Technology

Salesforce: Marketing Cloud Engagement

Technologies: HTML, Server Side Javascript, API

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