About the client
Client is a leading global technology solutions provider to high-value segments of the food processing and air transportation industries.
Solution
- Implemented Pardot to automate and streamline the client’s marketing campaigns
- Enabled faster lead nurturing through well-timed product and service updates
- Enhanced engagement across the food and aerospace industries in all target markets
Benefits
- Improved click-through rates by 34% and conversion rates by 20%.
- Delivered an average quarterly positive surprise of 18% in their Aerotech segment.
- Increased customers’ profitability with higher levels of engagement.
- 30% reduction in sales cycle length in both the food and aero tech industries.