About the client
The client is a well-known fitness franchise that offers state-of-the-art facilities and diverse workout programs across the USA. It is known for its quality equipment and expert training staff, making it a compelling choice for individuals seeking comprehensive fitness solutions.
Client challenges
Due to the lack of centralized data, our client had poor visibility into their business operations. Their information was scattered across their systems, impacting their decision-making. They needed help understanding their customers’ distinct needs and could not adequately serve them, resulting in a poor customer experience.
