Salesforce

8 New Features of Salesforce Financial Services Cloud

Salesforce has recently launched new features in Financial Services cloud to drive customer engagement across wealth management, banking, and insurance. Salesforce designed Financial Cloud Software to revolutionize customer experiences and client engagement for retail bankers and wealth managers. (The power of FSC is part of the larger Salesforce Customer 360 Platform vision.)

Now, with the recent updates on next-gen solutions for business and commercial bankers, along with new and updated AI-powered features, Finserv companies can transform customer experiences by delivering personalized and smarter solutions across the entire customer journey. Here are top 8 brand-new features and benefits of Salesforce Financial Services Cloud implementation you need to know.

Table of Contents

Salesforce Financial Services Cloud – 8 New Features

1. Lightning-Enabled Features in Salesforce Financial Services Cloud

Financial services teams have often struggled with siloed data, leading to fragmented customer views.

Salesforce Financial Services Cloud addresses this by providing a 360-degree view of customers. This helps businesses:

Understand customer needs better
Deliver personalized experiences
Improve engagement across the customer lifecycle

2. Commercial Banking Application

The Commercial Banking Application in Salesforce Financial Services Cloud gives teams a unified view of client data and business performance.

This helps employees:

Focus on high-value prospects
Onboard new customers faster
Manage accounts and opportunities from a single dashboard

Additional features include:

Treasury Management for better financial oversight
Intelligent Business Referrals to route clients to the right teams (wealth, retail, etc.)

These capabilities help relationship managers understand client needs and deliver a more connected, omnichannel experience.

Want to see these integrated features in action? Read our Salesforce Financial Services Cloud Implementation Success Story to learn how we delivered a streamlined solution for a client.

3. Action Plans

Action Plans allow Finserv experts to collaborate across departments in an automated and timely fashion. For instance, a personal banker can take advantage of Action plan to seamlessly onboard a new customer, and automatically create and assigns tasks to coworkers across different departments.

4. Lightning Scheduler for Salesforce Financial Services Cloud

Lightning Scheduler for Salesforce Financial Services Cloud enables clients and relationship managers to slickly book appointments that are embedded in Salesforce workflows. For instance, a sales rep can directly book an appointment with a prospect on behalf of a coworker, and clients can schedule an appointment with an insurance agent via an online portal or mobile application. The client’s relationship managers can view the meeting schedules, too, to further facilitate a more collaborative banking experience via the Salesforce Financial Services Cloud Data model.

Pondering over Migrating to Lightning Experience for a while?

5. Salesforce Surveys

Salesforce Surveys allows you to create customized and branded surveys for your customers.

These surveys:

Can be linked to a client’s profile
Feed into reports and dashboards
Help teams track and share customer feedback

For example, a relationship manager can send a survey after a client meeting. The responses can then be used to adjust services, improve engagement, and build stronger customer relationships.

6. Salesforce Einstein Bots

Salesforce Einstein Bots enable customers to complete simple tasks through self-service.

Customers can:

Report lost debit cards
Set travel notifications

The bots handle routine requests and route complex issues to the right service representative.

This ensures:

Faster issue resolution
No need for customers to repeat information
A smoother, more seamless banking experience

7. Einstein Next Best Action

Einstein Next Best Action in Salesforce Financial Services Cloud uses Predictive Intelligence to get real-time data insights based on recent banking interactions of the customer to give the right recommendation at the right time when the deal is most likely to close.

8. Einstein Analytics

Einstein Analytics for Salesforce Financial Services Cloud combines next-gen data integrations, enriched datasets and dashboards, quick start deployment wizards to deliver a wealth of industry-specific analytics for retail and business banking.

Salesforce Financial Services Cloud Features [Availability and Pricing]

Einstein Analytics for Salesforce Financial Services Cloud features will be made generally available in February 2019. Pricing details will be available with the general availability of the feature.
Einstein Next Best Action will be made generally available in 2019. Pricing details will be available with the general availability of the feature.
Lightning Scheduler will be made generally available in February 2019. Pricing information will be available with the general availability of the feature.

LevelShift – Delivering On-Demand Services for Salesforce

LevelShift is a dedicated Salesforce consulting company delivering On-Demand Services for Salesforce customers. On-Demand is a one-of-a-kind Service-as-a-Service model where businesses can deploy Salesforce projects without the hassles of costly contracts or complex SOWs; our clients are charged only for the number of hours spent on a project – be it 40 hours of effort spread over a week or two or a 100 hours of effort spread over a period of a month or two, the customer is billed only for what is consumed.

Some of the other core benefits of this model include flexibility and scalability to adjust requirements and add or replace new features as per fluctuating business needs, among many others. Through the On-Demand Business model, we enable financial organizations to modernize legacy systems, bringing together siloed organizational data to create new revenue models and provide omnichannel banking experiences.

If you are ready to start transforming your financial institution, learn more about our specialized Salesforce Financial Services Cloud Consulting and Implementation services.

Our Salesforce services via On Demand model include: