Salesforce Customer 360 – A Single Integrated Platform for Sales, Service, Marketing, Commerce, IT and Beyond

Salesforce Customer 360 Platform is essential in today’s competitive digital landscape, addressing the challenge of understanding customer behaviors amid overwhelming unstructured data. With over 80% of enterprise data being unstructured, businesses face fragmented customer experiences. The Salesforce State of the Connected Customer report highlights that while 78% of customers expect consistent interactions, only 50% of companies tailor their strategies accordingly. 

To tackle this, Salesforce Customer 360 offers a comprehensive Customer Data Platform. It provides a unified, 360-degree view of customers across channels, enabling hyper-personalized engagement in sales, service, marketing, commerce, and beyond. By bridging the gap between fragmented data, the platform empowers brands to deliver seamless, personalized interactions and transform overall customer experiences. 

3 Key Components of Salesforce Customer 360

1. Customer 360 UI – This is a clicks-not-code enabled user interface that allows admins to create secure and reliable connections between external applications and Salesforce Org. Using this interface, data can be mapped and reconciled on clouds allowing for a single and unified view of customer data.

2. Customer 360 ID – This is one of the key features that ensure that customer is identified irrespective of their channels of engagement, or the information provided by them including email, mobile number, etc. With its data management capabilities, the software can automatically update changes to customer profiles across multiple clouds or include any data exchange that employees might require when interacting with the customer.

3. Packages for Common use Scenarios – Salesforce Customer 360 platform also includes features that can be deployed in instances such as an abandoned cart or browsing history that indicate customer interest. This enables cross-channel communications where data generated in commerce cloud can be leveraged to enhance the experience provided by the Service Cloud. 

LevelShift is committed to helping our clients achieve their business objectives with Salesforce Customer 360. We have a team of certified and experienced Salesforce consultants who can help you design, implement, and optimize your Customer 360 platform.

Whether you need to integrate data from multiple sources, create a unified customer profile, or deliver personalized experiences across channels, we have the right solution for you.

We also offer ongoing support and maintenance services to ensure that your Customer 360 platform is always up and running.  

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