Pardot vs Hubspot- Complete Breakdown of Its Features & Pricing

First things first. Whether you opt for Pardot or Hubspot, it’s all about how you optimize and leverage your marketing automation stack.
So you mean?

Absolutely!
The success of your marketing campaigns, to some extent, hinges on the marketing automation software you use. When it comes to marketing automation, Salesforce Pardot and Hubspot Marketing Hub rise above the rest. Both the platforms have many powerful features and functionalities in common but there has to be a winner, right?

At a Glance Salesforce Pardot – World’s #1 B2B Marketing Automation Software

Pardot is a robust marketing automation platform that comes with power-packed features to connect with your customers, generate healthier pipelines and empower sales teams to close more wins. Pardot is a part of the world’s best CRM— Salesforce and allows enterprises to leverage valuable marketing data and execute campaigns without rage-clicking across multiple systems.

 

HubSpot – Powerful & Integrated Inbound Marketing Automation Platform

HubSpot is an all-in-one marketing automation software that helps to automate marketing tasks just beyond email. Like Salesforce Pardot, HubSpot includes email marketing tools, CMS, social media management and sales tools that act as a touchpoint between your contacts and your organization.

 

Hubspot VS Pardot: Marketing & Sales Features That Are Common In Both Pardot & HubSpot

Features	Features	Features
Lead Capture
Contact Database
Data Import/Export
Lead Database Integration
Lead Qualification
Lead Nurturing
Lead Segmentation
Lead Validation/Verification
Pipeline Management
Prospecting Tools
Email Marketing
Drip Campaigns
Dynamic Content
Customizable CTA’s
Website Visitors Tracking
Chatbots

Apart from these common features, there’s quite a lot of difference between the two globally recognized marketing automation leaders. The factors differ in terms of Marketing Automation, Customer Service, Reporting, Efficiency, and Functionality.

So in order to evaluate and make sure your B2B inbound marketing strategies are performing beyond your expectations, a clear understanding of both platforms is essential to help you make the right choice.

Battle Between Salesforce Pardot Vs HubSpot Marketing Automation Software

HubSpot Marketing Hub	Salesforce Pardot
Customization is available across all the features in HubSpot, but it depends on the software bundle you choose.	Pardot delivers unlimited customization options across most pricing tiers.
HubSpot’s navigation is user-friendly but due to the continuous update of features, existing tools are moved to new places.	Pardot’s user interface is intuitive and it enables easy & quick creation of automation rules.

Battle for UI and Customization Options: Result: Draw

In Terms of Marketing Automation

HubSpot Marketing Hub	Salesforce Pardot
HubSpot users can set up automation workflow with custom templates & set up conditions with optional notifications	With “Engagement Studio”, Pardot invites users to map endless campaigns and options to automate.
All workflows are applicable once the user loads the platform with contact data.	It also includes a drop-down list that determines the next move with a branching sequence for every command.
Marketing automation isn’t available for basic packages.	Marketing automation is available across all three packages.

Battle for automation options: Result: Pardot outshines

In Terms of Reporting & Analytics

HubSpot Marketing Hub	Salesforce Pardot
With robust analytical tools, it helps to track campaign performance, analyze customers’ feedback, and some native reports like landing pages, contact lists, attribution & more.	Their analytical tools provide unique dashboards to track customer lifecycle, email metrics, campaign performance, ROI & native reports. It covers lead conversions, AdWords campaigns, marketing ROI & many more.
HubSpot doesn’t provide a customized analytical dashboard with all its packages, even with the professional plan it allows just one custom dashboard in addition to the standard	Pardot’s reporting is impressive where it offers 5 B2B marketing analytics dashboards to all Plus & Advanced users.
You can customize reports with Enterprise plan	Salesforce Pardot comes with multiple reports that’re available to customize. With a standard account, you will be able to customize countless metrics & generate reports.

Pardot offers all types of dashboard customization possibilities across each of its plans. HubSpot requires an Enterprise plan to access revenue, campaign-based reports, and more.

Battle for reporting: Result: Pardot wins

In Terms of Content Management & Marketing

HubSpot Marketing Hub	Salesforce Pardot
HubSpot has diverse A/B testing capabilities such as testing of landing pages, emails, CTAs with the involvement of AI & Machine learning technologies.	On the other hand, Pardot’s A/B testing is quite interesting where it offers A/B email toggling, copying of the best performed A/B testing version for its Plus & Advanced plans.
HubSpot’s Marketing Hub comes with an enriched Ads management platform where you can connect with all supported Ad networks & create an audience base, identify performance using a free CRM hub.	Pardot doesn’t come with any Ad management features. It allows to integrate Google AdWords on its Advertising Studio Platform.
HubSpot’s Marketing Hub offers feature-rich landing page creation & blog platforms. It allows customizing the visual look of the page with sliders & image galleries.	Pardot provides content creation & management features through other solutions available in the Salesforce Marketing Cloud. Also, Pardot doesn’t provide rendering of third-party hosted CSS tags.
HubSpot provides static or dynamic updating of contacts to nurture leads based on buyer’s behavior.	Pardot offers flexible segmentation tools to build lists for sales and nurturing based on the buyer’s journey, interest, job titles & more.

Battle for content management. Result: Hubspot wins

In Terms of Deployment & Support

HubSpot Marketing Hub	Salesforce Pardot
HubSpot Marketing Hub offers deployment over Cloud, Web-based, and SaaS-based environments.	Pardot provides deployments on Cloud, SaaS, Web-based applications & other platforms like Mac, Windows, Linux & Android.  If you’re using Pardot on a Mac, you might find it helpful to check out this post on freeing up space to ensure your device runs smoothly. Pardot offers a sandbox environment for select plans to test complex marketing automations and campaigns
HubSpot also offers Forums, Phone support, Live chat software support and Rep, Chat & other knowledge base, and educational resources like the HubSpot academy	Pardot users can get in touch with designated client advocates, access Pardot Customer Hub, Knowledge base & the Trailblazer community. Pardot has a more vibrant community and easy-to-learn modules.

Battle for support: Result- Pardot wins

Both Pardot and HubSpot offer an outstanding customer support experience. Both platforms deliver educational programs, training, articles, certification programs, etc. to reap more benefits to the business but Salesforce Pardot offers more resources to understand the software.

Pricing Comparison: Pardot Vs HubSpot

HubSpot Marketing Hub	Salesforce Pardot
HubSpot has 4 different subscription plans namely Free, Starter, Pro & Enterprise.	Pardot offers 4 subscription plans such as Growth, Plus, Advanced & Premium plans.
HubSpot’s Free subscription comes with the utmost basic features with limited content capabilities and a Starter with Annual billing ($50/month) for solopreneurs with basic features.	Pardot is widely used by Enterprise businesses and Medium-sized organizations where its base plan includes most of the features to track and leverage email & integrations.

Battle for pricing: Result- Draw

However, Pardot pricing and Hubspot pricing are based on the number of contacts in a user’s database. For the initial stages of the business, HubSpot might be an ideal choice where the contact list base is limited to thousand. Once your business scales, you would probably need to invest in higher subscription plans to manage the contact list.

And the winner is….

Salesforce Pardot. The reason for choosing Salesforce Pardot is because it is a full-featured marketing automation solution that your business will never outgrow. Once you implement Pardot there is no need to worry about scalability. You can’t simply go wrong if you choose either of the marketing automation platforms, Pardot & HubSpot Marketing Hub are incredibly comprehensive platforms that offer a wide range of features to propel your business. Some effective points you can consider while choosing between HubSpot and Pardot.

• HubSpot would be a better option for Solopreneurs and Small scale businesses.
• On the other hand, Pardot offers extensive analytical capabilities and growth-friendly features.
• Pardot has in-depth reporting and analytics, advanced automation, and extensive customization. 
• To leverage Hubspot’s advanced marketing automation and analytics you have to upgrade to their paid plans, which makes it an expensive tool for small businesses.

LevelShift – Business Value Delivered

Are you new to the marketing automation game? LevelShift can help. Our Salesforce Consulting services will point you in the right direction. Make the perfect choice for your business. We will help you pick the perfect solution, set up processes and stand in the sidelines rooting for you as you chase new marketing goals.

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FAQ

1. What is better, Pardot or HubSpot? 

Both HubSpot and Pardot are strong players, but for B2B companies with complex sales cycles, Pardot might be the superior choice. Pardot offers powerful lead scoring, segmentation, and nurturing tools. 

2. Who is HubSpot’s biggest competitor? 

Pardot is one of the biggest contenders in the marketing automation space. The other key players include Mailchimp and ActiveCampaign. 

3. What is Pardot best for? 

Pardot offers robust lead nurturing workflows, advanced segmentation, deep integration with Salesforce, and lead scoring.