Top 11 Must-use Salesforce Marketing Cloud Features

Salesforce Marketing Cloud, previously known as Exact Target, is the digital marketing arm of the Salesforce product family. The software helps digital marketers create personalized 1-to-1 email communications to drive better customer engagement and marketing ROI (Return On Investment). We’ve listed down Salesforce Marketing Cloud features that help you build better customer journeys and enhance customer engagement with brands across channels outside of email, including web, mobile, social, and ads.

The email marketing solution is one of the most preferred scalable and comprehensive features in the Marketing Cloud. It can execute promotional campaigns, automated campaigns, highly personalized emails, transactional messages, behavior-triggered messages, and much more on this robust platform for businesses of all sizes and industries — all with integrated Predictive Intelligence to drive 1-to-1 email customer journeys.

It’s more important than ever to develop genuine relationships with your customers. Journey Builder is a critical Marketing Cloud feature that enables you to do just that by orchestrating targeted, individualized customer journeys across channels and devices. Marketing Cloud’s scalable 1-to-1 marketing engine puts the power of personalization in the hands of marketers — allowing you to plan, personalize, and optimize every interaction with each customer.

 Key Salesforce Marketing Cloud Features

1. Messaging for every step of the customer journey
2. Drag-and-drop segmentation
3. 1:1 content personalization
4. CRM and cross-channel integration
5. Comprehensive, real-time tracking and reporting
6. Pre-built templates and themes
7. Deliverability tools
8. Email Marketing
9. Marketing Automation
10. Predictive Intelligence
11. Customer Data Platform

Business Scenario’s

Marketing Cloud provides organizations with strategic ways to plan, personalize, and optimize for the customer journey. It is the only platform to build and manage customer journeys, with the ability to connect interactions from any channel or device. When organizations connect these interactions and combine them with individual customer data and behavioral information, marketers can generate the types of targeted content that drive consumer actions. Also, the Integration of Marketing Cloud with Google Analytics 360 has broadened the horizons and added value to the existing Marketing Cloud features.

One of the most significant features of the Marketing Cloud is that it seamlessly integrates all of an organization’s data in real-time so that users can understand their customers better. They can also increase cross-channel marketing efforts, onboard more employees, and deliver personalized customer service through the seamless interface that the solution provides. Every customer interaction is mapped and visualized, and Salesforce Marketing Cloud guides how organizations should proceed when specific actions are taken along the customer’s journey.

Why LevelShift for Salesforce Marketing Cloud Implementation?

LevelShift is an enterprise-grade Salesforce partner with proven expertise in Marketing Cloud implementation with On-demand services. We will help you to configure, and customize your Salesforce Marketing Cloud tools and adjust corresponding business requirements that match your needs.

Connect with us to enhance your marketing activities.